33 Arts is an art collective “Run by Artists for Artists” in Building 33 on the historic Santa Rosa, CA Naval Air Station. The collective offers spaces for all creative uses: arts, crafts, performing arts, bodywork, and gallery exhibitions, as well as classrooms, meeting spaces, and nonprofit suites.
Managers Julian Billotte and Anna Wiziarde needed a logo for their website and correspondence materials. (The website had been created by another designer, and they were not interested in changing it.)
I used the shape and color of the building, easily recognizable from the road approaching it, to represent the collective. To emphasize the connection, the logo appears in front of a photo of the building on the website, echoing its hue and outline.
This first-ever logo created a strong identity for 33 Arts, helping the collective attract many kinds of artists in and around Santa Rosa. The building was at over 75% rental capacity in the first six months of operation.
Other logo solutions appear below.