33Arts is an art collective “Run by Artists for Artists” in Building 33 on the historic Santa Rosa, CA Naval Air Station. The collective offers spaces for all creative uses: arts, crafts, performing arts, bodywork, and gallery exhibitions, as well as classrooms, meeting spaces, and nonprofit suites.
Managers Julian Billotte and Anna Wiziarde needed a logo for their website and correspondence materials. (The website had been created by another designer, and they were not interested in changing it.)
I used the shape and color of the building, easily recognizable from the road approaching it, to represent the collective. To emphasize the connection, on the website, the logo appears in front of a photo of the building, echoing its hue and outline.
This first-ever logo created a strong identity for 33Arts, helping the collective attract many kinds of artists in and around Santa Rosa. The building was at over 75% rental capacity in the first six months of operation.
Other logo solutions appear below.