Luna Bar illustration and packaging

When ClifBar launched Luna Bar, the first nutrition bar specifically for women, it wanted a brand identity that presented women as both graceful and strong. Working with my Creative Director, I created a vibrantly-colored illustration showing dancing women silhouetted against mountains and sky. This logo, which first appeared in 2000 on the packaging for Luna Bar’s three original flavors, remained in use for more than a decade — testament to the design’s success.

Luna Bar illustration and packaging

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