From the Facebook Promotions menu, Sarah chooses to make a coupon. The coupon task flow consists of six steps:
- Details of the offer
- Look and Feel of the coupon
- Email Invite, where she can invite customers to see the offer before it’s available and get notifications about it
- Social Sharing, where she can customize each post and select other channels such as Twitter and LinkedIn
Many of our interviewees said that the Steps were not easily learnable and some features were confusing, as noted below.