Midori

Midori website on mobile, tablet and desktop

The Client

Midori is a multidisciplinary artist, Tokyo native and long-time resident of San Francisco. She travels nationally and internationally with her work, which includes performance, installation and visual art. Her work often incorporates natural materials such as plants and flowers, as well as aspects of shibari, Japanese rope work. Her productions include a commission by San Francisco’s Asian Art Museum to create an interactive party-as-performance-art as the opening night gala for a Japanese art exhibition.

The Challenge

Midori needed a responsive WordPress website to showcase her art and provide information and context for prospective galleries, buyers and the general public. She needed to display both still photos and video, with many interlinked pages.

The Solution

Working with Midori to format the structure of the site, I created a clean, simple look so that the focus is on her work. I customized a bare-bones WordPress theme to create a rich, content-heavy site, writing some CSS and HTML code. I also sourced and managed a developer to create custom features such as page-specific header images and a floating menu bar.

In the first nine months after the website launch, Midori was contacted by 35% more buyers and event coordinators than in the previous year.