StateStrong California logo and website

StateStrong California logo

The Client

StateStrong is a project of the Indivisible political action group, which focuses on national politics. Members of Indivisible San Francisco founded StateStrong, seeing a need for political action at the state level as well—California Senators and Assemblymembers receive very little input from constituents. StateStrong California aims to educate citizens about present and upcoming legislation, and provide them with tools to contact representatives and make their demands known.

The Challenge

StateStrong needed a logo which could be adapted nationwide by state, and be purposed for websites, MailChimp for newsletter and marketing purposes, and print. The StateStrong California website—coming in 2018—will help users learn about current and future bills under consideration, and contact their representatives with their political demands.

The Solution

To localize each logo, I decided to use state outlines and strong typography, with variable state type. The logo has already been adapted for Oregon and Texas (see below), and will be adapted for nationwide use in 2018. We will be making the website code available to all the states’ groups. In addition, I will be providing state organizations with specifications for logo and website adaptation.

On the website, a user logs in with their address, and is given the names of their state Senator and Assemblymember. Clicking on the representative’s name or photo gives the user:

  • The representative’s contact information
  • Lists of the upcoming bills that the representative will be voting on
  • How they have voted in the past
  • The recommendations of their state’s StateStrong organization on upcoming bills
  • A script for making phone calls

Two current localizations:


StateStrong Oregon logo

StateStrong Texas logo