New York Times best-selling author Richard Kadrey has a line of successful novels whose main character is James Stark, aka Sandman Slim. Stark is a half-human, half-angel hitman escaped from Hell and seeking revenge in a gritty otherworldly Los Angeles.
As word of his work has spread, Mr. Kadrey wanted a new website that would appeal to a mainstream audience as opposed to only readers of fiction in the fantasy and thriller niches. (See below for visuals of previous site.) He wanted a WordPress site that would be easy to update with new work, fan art, and upcoming appearances.
I used a simple grid to highlight the vibrant colors of his book covers, with accent colors drawn from the covers themselves. Mr. Kadrey’s fans use many platforms, so a responsive site design was a must. In addition, I sourced and managed a developer to create custom features such as uneven columns. I also wrote a large proportion of the copy on his site.
The site also offers T-shirts, mugs, and other merchandise featuring logos I designed for Donut Universe, Bamboo House of Dolls, and Aqua Regia, all fictional businesses and products that feature prominently in Kadrey’s Sandman Slim novels. Merchandise is available here.
In the first six months of 2017, site traffic was up by 27% over the previous year.