A fleuron, or flower, is a decorative typographic character. The category of fleuron includes some characters that are not floral in design. Also known as a printer’s flower or floret. Flowers are in a category of characters known as ornaments or type ornaments.
Scroll down or jump to here for a short essay on fleurons.
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Financial institutions have traditionally wanted to create a feeling of stability and trust, but more recently some consumer banks have opted for a feeling of vibrancy and energy. Either way, banks et al. therefore spend a great deal of time and money on their branding: cool, dark colors and serif fonts for the traditional logos, and warmer, brighter colors and sans serif fonts for the modern.
From http://fontmeme.com/logo-fonts/finance/, some traditional marks:
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A sampling of new and fresh fonts from Font Meme, an awesome online resource for free fonts. There are many, many more—four pages’ worth!—at https://fontmeme.com/font-finder/.
Continue reading “Fresh Font Friday from Font Meme”