The Women’s Motorcycle Contingent organizes the ‘Dykes on Bikes’ contingent in the San Francisco Pride Parade. The group starts off the Parade each year with whoops, hollers, leather, lace, and a roar of engines.
As a longtime motorcycle lover, I was flattered when the WMC approached me about designing a second T-shirt (in addition to ‘Fast Women’) for them to sell as a fundraiser. The target: a celebration of the love the women have for the open road and their bikes, and for each other.
The WMC wanted another black T-shirt, naturally; the logical ink color was again white. I came up with the ‘Hug the Curves’ headline, a play on both the motorcycle riding style and the erotic. I decided to use the black background as negative space —something the T-shirt printer remarked on as an often-missed opportunity. I used the white ink for the ‘glow’ silhouetting the outline of a reclining woman, with the motorcycle a tiny counterpart. Click here for a closer view.
The shirt was enthusiastically received, and sold out its first printing—one of only two T-shirts in the history of the WMC (both my designs) to make a net profit.