Dykes on Bikes: ‘Hug the Curves’

"Hug the Curves" T-shirt mockup

The Client

The Women’s Motorcycle Contingent organizes the ‘Dykes on Bikes’ contingent in the San Francisco Pride Parade. The group starts off the Parade each year with whoops, hollers, leather, lace, and a roar of engines.

The Challenge

As a longtime motorcycle lover, I was flattered when the WMC approached me about designing a second T-shirt (in addition to ‘Fast Women’) for them to sell as a fundraiser. The target: a celebration of the love the women have for the open road and their bikes, and for each other.

The Solution

The WMC wanted another black T-shirt, naturally; the logical ink color was again white. I came up with the ‘Hug the Curves’ headline, a play on both the motorcycle riding style and the erotic. I decided to use the black background as negative space —something the T-shirt printer remarked on as an often-missed opportunity. I used the white ink for the ‘glow’ silhouetting the outline of a reclining woman, with the motorcycle a tiny counterpart. Click here for a closer view.

The shirt was enthusiastically received, and sold out its first printing—one of only two T-shirts in the history of the WMC (both my designs) to make a net profit.