SchoolOps NYC

The Client

SchoolOps NYC is the brainchild of Ivy League graduate Karen Palmer. Karen was the founding director of operations for Lefferts Gardens Charter School in Brooklyn from 2010-2013, and has been serving multiple independent and network-affiliated schools as an operations consultant since then. She has provided direct assistance and counsel to elementary, middle, and high schools in all five boroughs of New York City, and also in New York State.

The Challenge

Karen needed a straightforward, eye-catching website to promote her business. She also wanted to offer signups to her newsletter.

The Solution

We decided on a one-page website with several different sections. Using the Squarespace platform, I used stock and custom photos to give the feel of exuberant classrooms and a well-functioning school, and Karen supplied me with carefully honed copy. Testimonials, a contact form and a newsletter signup link rounded out the site. Visit the website here.

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Full page.