Brazilian specialty cheese store Bon Vivant wanted a clever way to introduce and reinforce their brand, so agency JWT Brazil came up with the Grater Card, a small cheese grater that doubles as a business card.
It’s made of light metal, and has the size of a classic business card…A unique piece able to grate all sort of cheese. That’s: besides introducing the store to the audience, we’ve created a useful appliance for the daily life of Bon Vivant’s customer. The challenge was to achieve something that was top-notch while generating a prompt identification with the sold product. It had to be simple and functional. And had to quickly introduce the company. Everyone who looked at our creation would remind Bon Vivant instantly.