NICOLA GINZLER

Senior Graphic Designer
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“Umami” Was Coined by the Inventor of MSG to Describe Its Taste

1920s ad in a Chinese magazine for Ajinomoto via "A Short History of MSG" by Jordan Sand

By Matt Novak from Paleofuture.com: In 1908, Japanese chemist Kikunae Ikeda created monosodium glutamate, more commonly known to English-speakers of the 21st century as the often-maligned MSG. Ikeda thought that his discovery was so special that the taste deserved to be described with a brand new word, a word that a century later has become quite […]

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