Points: Smart Robotic Street Sign Rotates towards Direction of Content

Points street sign

From infosthetics.com:


Points by futuristic product development studio Breakfast is a new kind of street sign that dynamically rotates towards the direction of the real-time content it is showing.

The directional street sign consists of 3 separate arms pointing in different directions, each containing a LED display that shows specific text or graphics about a nearby destination. Depending on the actual location of the content it displays, each arm is able to rotate endlessly around 360° degrees. The content varies depending on what passers-by select via a list of buttons, ranging from public transport arrival times nearby to the content and actual location of Twitter messages.

Watch the short documentary video below.

Via FastCoCreate.