The Folies Bergère is a cabaret music hall, located in Paris, France. Established in 1869, the house was at the height of its fame and popularity from the 1890s’ Belle Époque through the 1920s’ Années folles. (See my post about the Folies facade here.) Loie (Loïe) Fuller was an American modern dancer and choreographer who also held several patents in theatrical lighting; she performed at the Folies in the 1890s.
Posters announcing Fuller’s events feature striking, colorful illustrations with bold, hand-drawn fonts. The type echoes the exuberance of the dancing figures.