A handy how-to to make any word look like it’s from [cue theremin music] THE FUTURE! Via Dave Addey at Typeset in the Future. I’ll be watching his blog for more posts on sci-fi type.
We’ve already seen how Eurostile Bold Extended is spectacularly effective at establishing a movie’s timeframe. But if Eurostile isn’t enough, there’s more you can do to clarify your movie’s timeframe. I’d like to introduce you to six easy rules that are pretty much guaranteed to position your text firmly in the FUTURE.
We’ll start with some simple sans-serif text, such as this randomly chosen word in Eurostile Bold. So far, so 2016:
Financial institutions have traditionally wanted to create a feeling of stability and trust, but more recently some consumer banks have opted for a feeling of vibrancy and energy. Either way, banks et al. therefore spend a great deal of time and money on their branding: cool, dark colors and serif fonts for the traditional logos, and warmer, brighter colors and sans serif fonts for the modern.
From http://fontmeme.com/logo-fonts/finance/, some traditional marks: