Fightin’ Font Friday 1

AmarilloUSAF Pro type sample

The only people perhaps more obsessive than type designers are builders of model aircraft. TLai Enterprises offers a font for sale called AmarilloUSAF. With its straight lines and blocky look, AmarilloUSAF provides the correct, forthright feel of the real thing. See also my post Fightin’ Font Friday 2, fonts from action movie posters.

AmarilloUSAF Pro—Enhanced US Air Force Aircraft Marking Font

AmarilloUSAF Pro Character Set. Letters A through Z, with alternate F, R, and Z, numbers 0 through 1, with alternate 1s, 2s, 4s, 5s, 6s, 7s, and 9s, dashes, and 2 periods (one with spacing, one without.) Sample text was set in 100 point Amarillo USAF, with 90 point leading.

AmarilloUSAF Pro Text Samples. FT-1074. NX-01. U.S.AIR. U.S.AIR FORCE. Detail of angles: 45 degree transitions. Sample text was set in 100 point AmarilloUSAF Pro, with 90 point leading. NX-01 was set with an 30 pixel spacing between letters.


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This Subway Window Whispers Ads That Only You Can Hear

Man with head against window and SkyGo vibrations

Do you ever feel like ads are speaking to you? Well, new talking windows ads for Sky Go—a mobile streaming service—literally speak to you using bone conduction technology.

So you’re just riding the train, commuting home, and you lay your head against the window and close your eyes for a minute. Just as you drift off, you hear the window ask you, “are you bored?” But no one else around you hears the ad. Are you losing it? Nope. A Sky Go module attached to the window was sending out high-frequency oscillations that were transmitted to your brain, which interpreted them as sound. So, you’re not crazy. But you’re definitely hearing voices in your head.

While Sky Go’s talking window ads are pretty creepy, they’re also interestingly innovative. Bone conduction works by moving the sounds of the inner ear through the bones of your skull to your brain. How? The vibrations are at just the right frequency to buzz through your cranial bones. And it’s typically reserved for specialized communication equipment used by the military, as well as for hearing aids. We’ve also recently started to see the tech in a few models of headphones. Now it’s being used to sell you stuff, too.

[DesignTaxi via YouTube]