In collaboration with the singer’s estate, the company announced the release of a new purple hue, called Love Symbol #2, in honor of his signature color.
The new hue has been dubbed Love Symbol #2, after the singer’s logo and custom-made Yamaha purple piano. Throughout Prince’s career, he became indelibly associated with the color, from his album and 1984 film, Purple Rain, to his wardrobe. And Pantone, the standard-bearer for new developments in color intelligence, saw fit to honor the music legend by memorializing the distinct shade.
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