Pantone announces new purple shade in honor of Prince

In collaboration with the singer’s estate, the company announced the release of a new purple hue, called Love Symbol #2, in honor of his signature color.

The singer Prince in the 1984 film, Purple Rain, directed by Albert Magnoli.
The singer Prince in the 1984 film, Purple Rain, directed by Albert Magnoli. Photograph: Allstar/WARNER BROS.

The new hue has been dubbed Love Symbol #2, after the singer’s logo and custom-made Yamaha purple piano. Throughout Prince’s career, he became indelibly associated with the color, from his album and 1984 film, Purple Rain, to his wardrobe. And Pantone, the standard-bearer for new developments in color intelligence, saw fit to honor the music legend by memorializing the distinct shade.

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