Indivisible CA: StateStrong is a project of the Indivisible political action group, which focuses on national politics. The organization aims to educate citizens about present and upcoming California legislation, and provide them with tools to contact representatives and make their demands known.
StateStrong needed branding which could be adapted nationwide by state, and be purposed for websites, social media, and print. The Indivisible CA: StateStrong website—coming in 2019—will help users learn about current and future bills under consideration in California, and contact their representatives with their political demands.
To localize each logo, I decided to use state outlines and strong typography, with variable state type. The logo will be adapted for nationwide use in 2019. We will be making the website code available to all the states’ groups. In addition, I will be providing state organizations with specifications for logo, social media, and website adaptation.
Social media graphics