Indivisible CA: StateStrong

Indivisible CA: StateStrong logo

The Client

Indivisible CA: StateStrong is a project of the Indivisible political action group, which focuses on national politics. The organization aims to educate citizens about present and upcoming California legislation, and provide them with tools to contact representatives and make their demands known.

The Challenge

StateStrong needed branding which could be adapted nationwide by state, and be purposed for websites, social media, and print. The Indivisible CA: StateStrong website—coming in 2019—will help users learn about current and future bills under consideration in California, and contact their representatives with their political demands.

The Solution

To localize each logo, I decided to use state outlines and strong typography, with variable state type. The logo will be adapted for nationwide use in 2019. We will be making the website code available to all the states’ groups. In addition, I will be providing state organizations with specifications for logo, social media, and website adaptation.


Business cards


Social media graphics

Indivisible California: StateStrong Facebook header
Indivisible CA: StateStrong Facebook header
Indivisible California: StateStrong Twitter header
Indivisible CA: StateStrong Twitter header
Banner for StateStrong Facebook page: "Police do not need to use weapons of war in our communities. AB3131 will provide transparency into police militarization." against background of riot police
Banner for Indivisible CA: StateStrong Facebook page
Banner for StateStrong Facebook page: The more militarized a police force, the more likely they are to use deadly force. AB3131 will hold police accountable for acquiring military equipment." against background of tank
Banner for Indivisible CA: StateStrong Facebook page
Banner for StateStrong Facebook page: "Military equipment in the hands of police encourages a culture of violence and militarization. #AB3131" against background of riot police
Banner for Indivisible CA: StateStrong Facebook page