NICOLA GINZLER

Senior Graphic Designer
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Elder Mother – designs for merchandise

Elder Mother is an immense movement and light sculpture designed by renowned artist Charles Gadeken of San Francisco. (Gadeken is the creator of Entwined Meadow, an installation of steel trees and bushes with interactive lighting controls, seen in San Francisco’s Golden Gate Park.) It’s a massive 30-foot metal tree with long strings of plastic cubes hanging from the branches; the cubes light up in in colors and sequences controlled by computer.

Here are designs for merchandise—stickers and other items. For visual components, I used schematic drawings and computer and photographic mockups.

Elder Mother is a magic, monumental, awe-inspiring, shade-bearing tree that moves in the wind and speaks through the language of light and color. The 30-ft metal sculpted tree carries a 25-ft canopy offering a place for animals to gather day and night with ever-changing, interactive illumination.

— Charles Gadeken

Design C-2 – the winner; alternate color systems may also be printed. Scroll down below the rule to see other design series.

Design series "C." A square design. Background is a computer-generated mockup of massive tree with colorful lights coming off it; green background. The image is reflected on itself in the lower third of the  square.

This design was selected for print. Smaller all-caps white type in the bottom third of the square, over the seam between the top art and its reflection: "ELDER MOTHER / BURNING MAN 2023."

Main image selected for print.

Design series "C." A square design. Background is a computer-generated mockup of massive tree with pastel lights coming off it; subtle blue and gray background. The image is reflected on itself in the lower third of the  square.

This design was selected for print. Smaller all-caps white type in the bottom third of the square, over the seam between the top art and its reflection: "ELDER MOTHER / BURNING MAN 2023."

Alternate image: “Pastel.”

Design series "C." A square design. Background is a computer-generated mockup of massive tree with rainbow lights coming off it; magenta and cyan background. The image is reflected on itself in the lower third of the  square.

This design was selected for print as an alternate. Smaller all-caps white type in the bottom third of the square, over the seam between the top art and its reflection: "ELDER MOTHER / BURNING MAN 2023."

Alternate image: “Cyan.”

Design series "C." A square design. Background is a computer-generated mockup of massive tree with cyan lights coming off it; dark red and deep purple background. The image is reflected on itself in the lower third of the  square.

This design was selected for print as an alternate. Smaller all-caps white type in the bottom third of the square, over the seam between the top art and its reflection: "ELDER MOTHER / BURNING MAN 2023."

Alternate image: “Purple.”


Design series A – Individual light cubes attached to a hanging branch.

Design series "A." Two square designs with black backgrounds and a silhouetted image: a frond coming down on the right side of the square, with colorful cubes attached it. The cubes light up in sequence and colors controlled by computer.

Design series B – Colorful, blurred lights overlaid with a schematic of the tree.

Design series "B." Three square designs with colorful backgrounds (blurry, out-of-focus lights) and a "tree" schematic drawing in black.  

L: Centered, all-caps type in white: "ELDER MOTHER / BURNING MAN 2023."

C: black bars at top and bottom with all-caps type in white, Top: "ELDER MOTHER." Bottom: "BURNING MAN 2023."

R: black bar at the bottom with type in white: "Elder Mother / BURNING MAN 2023."

Design series C – Computer mockup of the sculpture with saturated colors. The right-hand image was selected for print usage by sculptor Gadeken.

Design series "C." Two square designs. Background is a computer-generated mockup of massive tree with colorful lights coming off it; green background. The image is reflected on itself in the lower third of the  square.

L: large, centered all-caps type in white: "ELDER MOTHER / BURNING MAN 2023.

R: This design was selected for print. Smaller all-caps white type in the bottom third of the square, over the seam between the top art and its reflection: "ELDER MOTHER / BURNING MAN 2023."
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